R K Swamy Limited is preparing for an IPO, established in 1973, offering integrated marketing services within various sectors like BFSI, auto, FMCG, and retail.
The company's services include creative media, data analytics, and market research, catering to renowned clients such as Doctor Reddy's, HPCL, M&M, and Shriram Finance.
Narasimhan Shekhar Swamy, Group CEO since October 1985, and Rajeev Nayar, Group CFO since October 2021
Both with extensive experience in marketing services and finance, respectively.
The IPO's price band is set between 270 to 288 rupees,
Issue opening on March 4th and closing on March 6th, offering 2.5 crore shares for application.
Existing investors are divesting approximately 173 crore rupees worth of shares, and the company's market cap is expected to be around 1,000 crore rupees.
R K Swamy Limited, originally an advertising agency, has evolved its business model to adapt to the digital era, focusing on creating impactful content for clients across various platforms.
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